Reed Hoffmann has been a professional photographer for over twenty-five years, working at papers in the midwest, south and east. Two-time NPPA Regional Photographer of the Year winner (National Press Photographers Association), he now lives in Kansas City and divides his time between editorial and commercial photo assignments (USA Today, New York Times, Nikon, Lexar, Lowepro, Eco-Challenge, The Apprentice, Contender, Rock Star) and digital photography consulting and teaching as a partner in Blue Pixel (www.bluepixel.net). He's written papers on color management for

Microsoft, digital workflow for Lexar and is a regular columnist for various digital photography websites. He¹s worked with over forty newspapers and other organizations to improve their digital photography, and also teaches Nikon
School of Photography digital programs (www.nikonschool.com ) and manages the Just Show Me How digital programs. He leads photography trips around the U.S. and the world for American Photo (www.mentorseries.com ) and Pack Paddle Ski (www.packpaddleski.com ). His personal work can be seen at http://www.reedhoffmann.com.